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E-Commerce Digital Marketing Specialist

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Job Title: E-Commerce Digital Marketing Specialist

This E-Commerce Digital Marketing Specialist role is responsible for all aspects of our e-commerce digital market and data operation including data analysis. It includes but is not limited to marketing data analysis and sales strategy, pricing, turn over time, inventory check, data content editing. In addition, the position will also help on order fulfillment, customer service, product sourcing based on business needs.

This role is going to focus on new products and new category development, social media advertising, shopify, google, facebook marketing.

Duties and Responsibilities:

  • The eCommerce Digital Marketing Specialist will drive qualified traffic to fuel revenue and traffic growth for FY International LLC to acquire new customers for the business;
  • Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces;
  • Create product data entry or web content;
  • Researching, writing and presenting content in ways that appeal to the website target audience;
  • Optimize the product data (listings or web contents)
  • Use platform reports and sales data for marketing analysis; use the results for marketing optimization;
  • Use search engine or industrial website to research the market trend and used the result to optimize our sales strategy;
  • Collect marketing channels to expend our e-commerce business;
  • Created marketing advertising to increase our sales;
  • Monitor the CoS (cost of sale), adjust budget to optimize our profit;
  • Research the keywords ranking on each platform and set the right bid price;
  • Research the product life cycle and sales strategies;
  • Research the market competitors, keep our sales competitive ;
  • Use sales data and trend as feedback for product sourcing;
  • Make recommendations fro new products on product sourcing;
  • Work with software team to implement new software tool to improve the efficiency of the marketing team;
  • Inventory and Sales Monitoring;
  • Monitor the revenue of the marketing platform; set up consistent grow goal;
  • Rein-stock products;
  • Monitor products without listing and make sure they are listed for sale;
  • Performs duties consistent with the Company’s business goals and policies;
  • Maintain long term relationship with supplier ;
  • Performs other related duties as assigned;


  • Sophisticated with office software and computer operating;
  • Interested in and familiar with Consumer Electronics (game consoles, smart devices, computers and network IT products) would be a plus;
  • Bachelor’s Degree in Business Administration/Marketing;
  • Familiar with Photo Process, Photography and related graphic techniques;
  • Great teamwork altitude; Can do attitude;
  • Familiar with task and project management skills;
  • Be able to travel if it is needed;
  • Strong problem solving skills ;
  • Formal business writing ;
  • Excellent communication skills ; fluent in a secondary languages is a big plus;
  • Be able to learn and adapt new skills ;
  • Being able to adapt to changing environments and work processes ;
  • Be able to work independently with minium supervision

Job Type: Full-time



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