E-Commerce Digital Marketing Specialist

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Job Title: E-Commerce Digital Marketing Specialist

This E-Commerce Digital Marketing Specialist role is responsible for all aspects of our e-commerce digital market and data operation including data analysis. It includes but is not limited to marketing data analysis and sales strategy, pricing, turn over time, inventory check, data content editing. In addition, the position will also help on order fulfillment, customer service, product sourcing based on business needs.

This role is going to focus on new products and new category development, social media advertising, shopify, google, facebook marketing.

Duties and Responsibilities:

  • The eCommerce Digital Marketing Specialist will drive qualified traffic to fuel revenue and traffic growth for FY International LLC to acquire new customers for the business;
  • Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces;
  • Create product data entry or web content;
  • Researching, writing and presenting content in ways that appeal to the website target audience;
  • Optimize the product data (listings or web contents)
  • Use platform reports and sales data for marketing analysis; use the results for marketing optimization;
  • Use search engine or industrial website to research the market trend and used the result to optimize our sales strategy;
  • Collect marketing channels to expend our e-commerce business;
  • Created marketing advertising to increase our sales;
  • Monitor the CoS (cost of sale), adjust budget to optimize our profit;
  • Research the keywords ranking on each platform and set the right bid price;
  • Research the product life cycle and sales strategies;
  • Research the market competitors, keep our sales competitive ;
  • Use sales data and trend as feedback for product sourcing;
  • Make recommendations fro new products on product sourcing;
  • Work with software team to implement new software tool to improve the efficiency of the marketing team;
  • Inventory and Sales Monitoring;
  • Monitor the revenue of the marketing platform; set up consistent grow goal;
  • Rein-stock products;
  • Monitor products without listing and make sure they are listed for sale;
  • Performs duties consistent with the Company’s business goals and policies;
  • Maintain long term relationship with supplier ;
  • Performs other related duties as assigned;


  • Sophisticated with office software and computer operating;
  • Interested in and familiar with Consumer Electronics (game consoles, smart devices, computers and network IT products) would be a plus;
  • Bachelor’s Degree in Business Administration/Marketing;
  • Familiar with Photo Process, Photography and related graphic techniques;
  • Great teamwork altitude; Can do attitude;
  • Familiar with task and project management skills;
  • Be able to travel if it is needed;
  • Strong problem solving skills ;
  • Formal business writing ;
  • Excellent communication skills ; fluent in a secondary languages is a big plus;
  • Be able to learn and adapt new skills ;
  • Being able to adapt to changing environments and work processes ;
  • Be able to work independently with minium supervision

Job Type: Full-time



Web Developer – New Job Available at FY International LLC

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Job Title: Web Developer

We have a fantastic opportunity for an enthusiastic individual to join our software development team. You will help us on developing E-Commerce ERP software, website and logistic automation.

Responsibilities (include but not limited to):

  1. Develop web based ERP software;
  2. Develop software tools to synchronize data cross different platforms;
  3. Develop data reporting and analysis software tools.
  4. Website development and maintenance;
  5. Fix bugs and provide customer supports;
  6. Software performance improvements;
  7. Software architecture and database structure;
  8. IT and network structure.


  1. Sophisticated with SQL and database system;
  2. Good at PHP, Java, Javascript, Python, HTML and other web programming languages;
  3. Software Engineering or related background;
  4. Familiar with version control software;
  5. Familiar with project management;
  6. Familiar with computer operating;
  7. Bachelor’s Degree in Software Engineering/Computer Science/Information technology;
  8. Willing to work overtime when needed;
  9. Knowledge and experiences with online marketing is a plus;
  10. Except for English, fluent in Spanish, French, German and Japanese languages is a plus;
  11. Be able to travel internationally if it is needed.

Hours: Monday – Friday 9:00am to 6:00pm



How to Win The Amazon Buy Box: Your Questions Answered Found

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May 17, 2019 Essential Guides Amazon,

By PricingPaul Maplesden

What is the Amazon Buy Box, how do sellers “win” it, what is Buy Box suppression, and how does the Buy Box algorithm work?

Amazon seller app on mobile device

The Amazon Buy Box is an elegant way for Amazon to keep things simple for buyers, when multiple merchants are competing to sell the same product. Just one seller is highlighted, even when a product is being offered by dozens of different vendors.

Sellers need to know how to win the Buy Box, if they want to significantly boost their sales. Although the Buy Box seems simple on the surface, it hides a complex algorithm. This is what allows Amazon to run a marketplace with millions of sellers, but have one detail page for each particular product rather than a different page for every seller offering that product.

This article answers your questions on how the Buy Box works, the impact it has, what you can do to win it, and much more. You’ll learn to optimize your strategy to boost your share of the Buy Box, get into the rotation more often, and increase your revenue.

View Top Amazon Selling Tools
What is the Amazon Buy Box?

The Buy Box is a feature on Amazon that helps customers make purchases without needing to consider exactly who they are buying from – whether it’s Amazon themselves or a marketplace seller. It’s located at the top right of every Amazon product page.

Standard Buy Box

Many products are available to buy from multiple Amazon sellers, so Amazon uses the Buy Box to select the “best” seller for each product. In the image above, EpicCo has “won” the Buy Box. This is also called being “in” the Buy Box or “owning” the Buy Box. It means that they are Amazon’s selected seller for this product, at this point in time.

When a customer clicks “Add to Cart” or “Buy Now”, the merchant who is in the Buy Box at that moment automatically wins the sale. The customer can expect Amazon to have chosen a seller who provides a competitive price, rapid delivery, strong customer service and various other factors that will help ensure their satisfaction.

Most sales on Amazon come through the Buy Box, so sellers who appear there regularly will make a lot more sales than those who are rarely featured. Over time, this can dramatically improve product sales.
Can sellers who are not in the Buy Box make any sales?

Below the Buy Box, you will find a box called “Other Sellers on Amazon”, whenever there is more than one seller of a particular product.

Other Sellers on Amazon

This is how merchants who are not in the Buy Box can gain some sales, but only if the buyer clicks the link to see the list of other sellers. Only a small proportion of sales on Amazon happen this way.

The Buy Box is even more important for customers buying on a smartphone, as it appears directly below the product image and price. The “other sellers” box on mobile browsers, and the Amazon app, is even less prominent than on computers with large screens.

The takeaway is that sellers must win the Buy Box if they want to capture a significant share of sales. Understanding what it takes to do that should be a priority for all third-party sellers of competitive products on the Amazon marketplace.
What percentage of sales go through the Buy Box?

Sellers very often report that their sales increase dramatically when they are in the Buy Box for a particular product. But exactly how many sales happen because a customer clicked on one of the Buy Box buttons, versus the link to view other sellers?

Various sources state that 82% of sales go through the Amazon Buy Box. This figure originates from a 2013 report by software company Feedvisor. As this was a third-party study, we cannot assume this number is correct. The fact is that only Amazon itself knows what proportion of sales actually go through the Buy Box.

What we can say with confidence is that the percentage of sales that go through the Buy Box is very high. It is common sense that most shoppers will take the most convenient path and use the Buy Box to make a purchase, while only a minority of buyers will go to the trouble of researching other sellers to try and save a few extra cents.

The increase in mobile shopping in recent years is likely to have increased the proportion of sales that go through the Buy Box, as the Buy Box is even more prominent on mobile browsers and the Amazon app.
Is the Buy Box relevant for all Amazon sellers?

While the Buy Box appears on all product pages, it only really matters to sellers of “competitive products”. In other words, sellers of items which have other merchants offering that exact product as well.

For example, a pack of Energizer AA lithium batteries with ASIN B071D87WPV currently has 40 merchants competing for the Buy Box.

Amazon product 40 offers

Note that Amazon itself is one of the sellers competing, as well as Amazon-owned accounts such as Amazon Warehouse Deals. You can compete with Amazon to win the Buy Box, but it’s usually more difficult to beat than a third-party seller. There’s more on that in the Buy Box myths at the end of this article.

Products that only have one seller still have a Buy Box, but you do not have to compete with anyone else to win it (however it can be “suppressed” if Amazon doesn’t think your offer is good enough).

Typical examples of products with only one seller include:

Private label products sold under your unique brand.
Direct-to-consumer brands sold only by the manufacturer or an exclusive partner.

Many sellers have turned to creating their own private label own products to avoid having to compete for the Buy Box.
How can I win the Buy Box?

If you are the only seller of a particular product, you will automatically win the Buy Box.

Otherwise, it’s usual for the Buy Box to be shared between multiple sellers rather than owned by the same seller 100% of the time. To win a share of the Buy Box you must:

Be eligible to win the Buy Box
Be chosen as the winner by the Buy Box algorithm

There is more information on eligibility and the Buy Box algorithm below, but here’s a quick summary.

To be eligible to win the Buy Box for your products you need:

A Professional selling account
Good performance metrics
Sufficient order volume


Amazon’s algorithm takes into account the following factors to decide on the Buy Box winner.
Factor Importance How to improve
Item qualifies for Prime High Use Fulfillment by Amazon or Seller Fulfilled Prime
Total price to customer High Use automatic repricing software, keep shipping costs down
Shipping time

(for non-FBA items)
Medium Optimize your fulfillment and delivery processes
Performance metrics Medium Monitor and improve your Amazon metrics
Seller feedback Medium Reduce potential complaints, deal with actual complaints effectively
Consistent stock availability Low Use sales forecasting software, take account of supplier lead times, maintain safety stock

Note that Amazon does not publicly disclose how its algorithms work. But the Buy Box has been studied quite extensively, so we can have a high degree of confidence around the factors above.
How does Buy Box eligibility work in detail?

There are certain criteria you need to meet as a seller to be considered for the Buy Box.

You must have a professional selling account, with a paid monthly subscription of $39.99. Individual selling accounts do not qualify.
Your Order Defect Rate, Cancellation Rate, and Late Shipment Rate performance metrics must be in good standing.
You need to have a high enough order volume, which varies depending on the categories you sell in.

You can check eligibility at a product level in Seller Central. The “Buy Box Eligible” column is not shown by default so needs to be turned on as follows:

Select “Manage Inventory”
Then select “Preferences”
Finally select “Buy Box Eligible”
Save changes

Now the relevant inventory reports will include a Buy Box Eligible column.

Buy Box Eligible column

Note that while Buy Box eligibility is mostly decided on a seller level, the order volume requirements vary by category so it is possible to be eligible for some but not all of your products.
What factors are used in the Buy Box algorithm?

The Amazon Buy Box algorithm takes several areas into account. Here’s a summary:

If your product offer has the Prime badge you will get a big boost in the Buy Box. The two ways that marketplace sellers can qualify for Prime are:

Using Fulfillment by Amazon (FBA)
Qualifying for and shipping under Seller Fulfilled Prime (SFP)

Signing up for FBA is one of the simplest ways to increase your chances in the Buy Box. Seller Fulfilled Prime achieves the same goal, but you must first demonstrate to Amazon that your shipping operation has consistently excellent performance.
Total price

The total price the customer pays is another factor of very high importance in winning the Buy Box. Keeping the price down by using a repricing tool and not charging for delivery can significantly increase your chances of appearing in the Buy Box.
Other factors

The factors above have the highest influence on your Buy Box placement, but there are several others that the algorithm takes into account.

Shipping time (non-FBA): If you ship items yourself, keep your handling times as short as possible. Same-day shipping is now commonplace.
Performance metrics: Unlike Buy Box eligibility, the algorithm can take into account any metric that relates to customer experience, including negative feedback rate, A-to-z guarantee claims, valid tracking rate, late shipment rate, customer response time, cancellation rate and more.
Sales volume and inventory: Selling more items, and always having products in stock is also a factor in the Buy Box algorithm.

If your items qualify for Prime and you have the lowest price, or are close to it, these factors can help push your share of the Buy Box higher than competitors.
What is a share, percentage or rotation of the Buy Box?

The Buy Box is not exclusive to one seller. Every merchant who sells the same product has a chance of appearing in the Buy Box. The number of times a seller appears in the Buy Box, versus the total number of times a product is viewed, is that seller’s “share”.

For example, if a product is viewed 100 times and you are in the Buy Box for 15 of those times, then your share is 15%.

This is also known as the “Buy Box percentage” or “rotation” and can be viewed in Seller Central.

Buy Box Percentage

The Buy Box algorithm decides which seller wins the Buy Box for a specific product at a specific time, which over time results in each seller’s percentage share.

For example, if there are five sellers of a particular item, all using FBA and with identical pricing, performance metrics, stock availability and so on, then each merchant should have a Buy Box share of exactly 20 percent.

In reality, things are never that simple. Each seller is unique and their individual factors will lead to different Buy Box shares. Amazon does seem to try and rotate the Buy Box between different sellers when there is not much difference between them, but it will weight the rotation more heavily towards the “better” sellers. The share will rarely be equal in the real world.

Note that the Buy Box will not always rotate between sellers for a particular product, and that Amazon will try to keep the Buy Box winner consistent when a shopper views the same product multiple times. You are unlikely to see the rotation by simply refreshing the product page yourself, but you might see it if you visit repeatedly an hour or more apart.

Often sellers shouldn’t aim to get exclusive access to the Buy Box, but to get the largest share that they can. It’s not a zero-sum game where one seller wins and all their competitors lose.
What is Buy Box suppression?

Buy Box suppression happens when the Buy Box does not appear on a particular product detail page, even if there are multiple merchants competing. Amazon may decide to suppress the Buy Box for reasons including:

None of the sellers are eligible for the Buy Box
The sales volume is too low
Amazon believes the price offered is too high

The third reason – the price being too high – is the one that is seen most often. What makes a price “too high”? Here are the most common reasons:

The price is higher than the manufacturer’s recommended price
Other ecommerce sites have a significantly better price
The price has jumped up quickly

A suppressed Buy Box can be identified easily, because instead of the buttons to “Add to Cart” or “Buy Now”, it has a button labeled “See All Buying Options”.

Buy Box suppression

The shopper can click “See All Buying Options” to show all the prices and sellers for this product – the offer listing page. However, the main effect of removing the usual buttons is to deter buyers from making a purchase at all. Many shoppers will have a knee-jerk reaction that the product is not available, and return to the search results to find an alternative.

This shows Amazon’s “Marketplace Fair Pricing Policy” in effect. This policy says:

Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the ship option, or, in serious or repeated cases, suspending or terminating selling privileges

If you are eligible for the Buy Box, but the Buy Box is suppressed for a particular product, the first thing to look at is usually your price.
But that’s not what I’ve heard about the Buy Box!

The Buy Box is hugely important in determining a seller’s success of Amazon, but it is governed by computer algorithms – those mysterious, opaque systems that rule so much of our world today.

So, not surprisingly, there are several myths around the Amazon Buy Box, and we’re here to bust a few of them.
Myth 1: You can’t beat Amazon to the Buy Box

It’s true that Amazon itself often wins the Buy Box for products that it sells, but it is possible for third-party merchants to get at least a share of the rotation.

This example, on Amazon.co.uk, shows Amazon behind three marketplace sellers in the offer listing. The top seller, Kidco, is in the Buy Box on the product detail page.

Amazon losing the Buy Box

Amazon do also go out of stock sometimes, which can be another opportunity to beat them to the Buy Box.
Myth 2: The lowest price always wins the Buy Box

Price is a big factor for the Buy Box, but not the only one. The other factor of almost equal importance is having the Prime badge, either through FBA or Seller Fulfilled Prime.

This doesn’t mean that having Prime is an open license to charge high prices, but Prime items can often be priced somewhat higher than others and still win the Buy Box.

In this example, the Buy Box is being won by BMTech with a Prime-eligible offer of £278.16, even though the lowest price is £259.99. This is also another example of a marketplace seller beating Amazon to the Buy Box, with a price only one penny lower this time!

Lowest price not in the Buy Box
Myth 3: You can keep the Buy Box to yourself

There’s plenty you can do to enhance your chances of appearing in the Buy Box, but even if you’ve optimized everything, you might not get exclusive access.

The Buy Box algorithm will often give other merchants a chance to appear, especially if their price is lower than yours. It could take very aggressive pricing to win the Buy Box 100% of the time, and be more profitable overall simply to share it with others.
Myth 4: You just need to turn Buy Box eligibility on

There’s confusion is some places about Buy Box eligibility. Amazon decide if you’re eligible to appear in the Buy Box, not you.

The thing you can turn on in Seller Central is simply the Buy Box eligibility column in the reports. You aren’t turning on eligibility itself, but wouldn’t it be great if it was that easy?

Found on: https://www.webretailer.com/lean-commerce/amazon-buy-box/

58 Leading Online Marketplaces Worldwide

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In “20 Leading Global B2B Exchanges,” I listed the leading global business-to-business sites to buy and sell products. In this post, I will list all major worldwide marketplaces — B2C and B2B. I have categorized the marketplaces by their home continent.

North America

Amazon is the largest ecommerce company in the world. It operates marketplaces in 14 countries: U.S., Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, and the U.K. Amazon also runs separate marketplaces for businesses, called Amazon Business.



Bonanza is a seller-friendly marketplace with more than 10 million items. It has no listing fees and no monthly store fees. It sells in Canada, U.K., France, India, Germany, Mexico and Spain.

Cratejoy is a marketplace for selling subscription boxes. The boxes cater to consumer interests, such as healthcare and regional affinity. The site receives roughly 30,000 monthly transactions and more than 3 million monthly page views.

eBay has sites for 24 countries: U.S., Canada, Austria, Belgium, France, Germany, Ireland, Italy, Netherlands, Poland, Spain, Switzerland, U.K., Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Etsy is a global marketplace for creative, handmade products. Etsy focuses on helping the community of sellers become successful by making it easy and cheap to list products and start selling. The site serves roughly 30 million customers annually.

Jet is owned by Walmart, but it operates as an independent site. It offers sellers a rules engine to optimize their profitability. The site receives millions of daily visitors.

Newegg is a global electronics marketplace that has been in business for 17 years. It has tens of millions of customers and sells products in 50 countries.

Reverb is a marketplace for musicians to buy, sell, and learn about new, used, vintage and handmade music gear. It connects millions of people to musical products and inspiration. Roughly 80 million worldwide users visit the site annually.

Walmart started accepting online third-party sellers in 2016. Since then thousands have signed up. The site sells more than 1 million products; sellers can list items for free.

Wayfair is a marketplace focused on home décor and home furnishings. It lists more than 10 million products from over 10,000 suppliers.

Wish is a B2C marketplace with roughly 100 million annual visitors. Most of the items are low priced. Wish is reportedly the most downloaded shopping app globally.

Zibbet is a marketplace of independent artists, crafters, and vintage collectors. It is similar to Etsy. Roughly 50,000 sellers offer mostly handmade products on the site.


Allegro is the largest Polish marketplace, with more than 15 million customers and 70 million monthly product sales. All business is conducted in Polish.



Asos is a U.K-based marketplace that targets younger shoppers. It sells over 80,000 products and also has marketplaces in Australia, U.S., France, Germany, Spain, Russia, and Italy.

Cdiscount is a French marketplace with roughly 1 million unique daily visitors. It sells products across a broad range of categories with over €2 billion in annual sales.

Cel is a Romanian marketplace that sells over 50,000 products to roughly half a million customers. Retailers can sign up for free.

DaWanda is a U.K.-based marketplace for handmade goods. Over 320,000 designers sell their creations on the site. Products can also be customized.

Emag is the largest ecommerce site in Romania with thousands of daily customers. Retailers can sign up for free.

Flubit is a U.K.-based marketplace. It’s known for competitive pricing. It has over 60 million products and allows sellers to integrate their product catalogs.

Fnac is a French marketplace that sells a wide assortment of products to millions of customers. It also has physical stores in France and other countries and has integrated the omnichannel experience.

Fruugo is a U.K.-based marketplace in 32 countries. Sellers can register once to sell across these countries. The site supports 21 currencies and 17 languages.

Game is U.K. based and focuses on selling games, toys, and media products. The site has grown dramatically in the last few years. It processes thousands of orders every month.

Mobile.de is a German marketplace for selling vehicles to businesses and consumers. The site has customers from throughout Europe.

Okazii is an 18-year-old Romanian marketplace. It sells over 3,000 products daily and receives roughly 3 million monthly visitors.

OnBuy is a U.K.-based marketplace that attracts shoppers by offering affordable prices. It charges low fees to sellers.

Otto is a popular German marketplace. It launched in 1995. Nearly half of the residents in Germany have shopped on the site. Merchants can target the German market, but the product information needs to be localized.

PriceMinister is a French marketplace owned by Rakuten. It is reportedly the fifth most visited ecommerce site in France. Its seller program enables easy setup with no long-term contracts.

Real.de is a German marketplace that sells millions of products in categories such as electronics, toys, home and garden items, fashion, and furniture. Merchants can sell on Real.de or, alternatively, send shoppers to the merchants’ own sites.

Tesco is the online marketplace of the U.K. grocery giant Tesco. The company introduced the marketplace model a few years back. It has been very successful. Tesco carefully vets all merchants.

Zalando is a German marketplace that has expanded to multiple countries in Europe. It initially attempted to replicate Zappos (the U.S. footwear site) but has since evolved into one of the largest ecommerce portals in Europe. It has over 22 million customers and sells over 250,000 products representing 2,000 merchant brands.

South America

Americanas is a Brazilian online marketplace with roughly 500,000 products and 10 million customers. The site has over 20,000 marketplace sellers — B2C and B2B. Its parent company also own Submarino (below).



Casas Bahia is a Brazilian marketplace with over 20 million monthly visitors. It mostly sells furniture and home appliances. The company also has a large physical presence and runs 750 brick-and-mortar stores across Brazil.

Dafiti is a Latin American marketplace with millions of unique monthly visitors. It is newer than other marketplaces, but it has grown quickly. It offers tools to sellers for onboarding and general success.

Extra is a Brazilian marketplace that receives almost 30 million visitors per month. It works closely with other marketplaces. The site is owned by Cnova, which operates physical stores, providing Extra’s customers with an omnichannel experience.

Linio is an online marketplace with a presence in eight Latin American countries: Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina — representing roughly 300 million potential customers. Linio has over 3 million products and 10,000 sellers. It has roughly 50 million monthly visitors.

Mercado Libre is the largest marketplace in Latin America. It receives approximately 150 million monthly users and operates in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Portugal, Uruguay, and Venezuela.

Submarino is a popular Brazilian marketplace that sells products across many categories. It is part of the company that owns Americanas. Merchants can benefit from a similar seller process on both sites.


Alibaba is the giant Chinese B2B marketplace. It has customers in 200 countries buying over 100 million products across 40 different categories.



AliExpress is an Alibaba-owned marketplace that targets buyers outside China. It has a global English site and supports 15 other languages: Russian, Portuguese, Spanish, French, German, Italian, Dutch, Turkish, Japanese, Korean, Thai, Vietnamese, Arabic, Hebrew, and Polish.

Flipkart is India’s largest marketplace with over 10 million customers buying from roughly 100,000 suppliers. Flipkart’s logistics network helps sellers deliver their products faster. It also provides funding to sellers. Walmart recently purchased a controlling interest in Flipkart.

GittiGidiyor is a Turkish marketplace owned by eBay with 60 million monthly visits and nearly 19 million registered users. It sells over 15 million products across 50 different categories. A large percentage of orders come from mobile users.

HipVan is a Singapore-based marketplace that sells home furnishings. Roughly 90,000 consumers have purchased from the site.

JD.com is a Chinese marketplace with over 300 million users. It also has a presence in Spain, Russia, and Indonesia. It is one of the largest marketplaces in the world with thousands of suppliers and its own logistics infrastructure.

Kaola is a Chinese marketplace that is part of the NetEase group, a China-based technology company. Kaola is a popular cross-border shopping platform in China. Sellers can set up a store on Kaola, or they can sell wholesale to Kaola, which then resells to consumers.

Lazada, a marketplace owned by Alibaba Group, operates in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada has thousands of merchants, generating roughly $1.5 billion in annual sales.

Qoo10 is a Singapore-based marketplace. It also operates in China, Indonesia, Malaysia, and Hong Kong. Anyone registered to buy on Qoo10 can also become a seller. Qoo10 is paid only after a sales transaction is completed.

Rakuten is a giant Japanese marketplace that sells over 18 million products. It has served over 20 million customers. It also has a presence in the U.S.

Shopee is a Southeast Asian marketplace operating in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. It offers more than 180 million products. Merchants can easily register online or via the mobile app.

Snapdeal is an Indian marketplace with over 300,000 sellers and 35 million products. Sellers must be registered businesses in India.

Souq is a marketplace based in the Middle East and owned by Amazon. Millions of customers shop on the site each month.

Taobao is a Chinese marketplace owned by Alibaba. It has 600 million active users — the largest in the world — and over a billion products for sale. Selling on Taobao is easier for retailers that have a presence in China.

Tmall is a Chinese marketplace, also owned by Alibaba, that sells branded goods to customers in China and the surrounding countries. It, too, is one of the largest ecommerce marketplaces in the world with roughly 500 million users and many thousands of sellers.

VIP.com is a Chinese marketplace that focuses on flash sales. It has roughly 60 million active users and more than 20,000 brands. Retailers from outside China can sell on this marketplace.


Jumia is an African marketplace operating in 14 countries representing 1.2 billion potential customers. It has roughly 50,000 sellers. It is the largest marketplace in Africa, covering approximately 80 percent of the African internet population.



Kilimall is a marketplace that operates in Kenya, Nigeria, and Uganda. It has thousands of sellers targeting over 200 million consumers. The marketplace sells products only in English, making it easier for sellers to create product copy once and sell in all three countries.

Konga is the largest marketplace in Nigeria. It has thousands of sellers and roughly 50 million buyers. Sellers can store their products in Konga’s warehouse to enable faster delivery to customers, similar to the Fulfillment by Amazon model.


The Iconic is a marketplace operating in Australia and New Zealand. It launches 200 products daily and targets mostly younger females.

The Iconic

The Iconic

MyDeal is an Australian marketplace with 200,000 products across over 2,000 categories. Sellers must pass a product quality check before they can participate.

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